For The Restaurant

We created FTR to help restaurant owners navigate the many challenges they face, from rapid changes in technology and customer preferences to rising labor and food costs. We’re fully dedicated to the multi-unit restaurant industry, where many of us have enjoyed spending our entire careers. As industry veterans, we understand the pain points restaurant owners face and have a proven track record of solving them.

Serving Multi-Unit Operators
Across the Nation

We serve multi-unit restaurant groups across the U.S., from California to New York, Texas to Florida, and many places in between. Our main office is located in downtown St. Petersburg, FL, and we maintain remote offices in Dallas and Phoenix. We deliver accurate, timely, and cost-effective support based on the latest industry best practices.

Rethinking the Restaurant Support
Center in a Changing World

Advances in technology combined with remote work realities have caused most restaurants to rethink their business models. Some have eliminated their support centers, opting to outsource their accounting and IT functions to FTR. With deep industry expertise and insight, we have helped clients keep up with shifting realities to earn significant EBITDA savings and greater efficiencies. Even as the world changes, our passion doesn’t: helping restaurateurs realize their goal of growing exciting, profitable concepts.

Leadership

Bryce Woodyard

Bryce Woodyard

Our President and COO, Bryce Woodyard, is a co-founder of FTR Hospitality and leads our Accounting and Finance Division. Before helping found FTR, Bryce spent several years handling accounting functions for various restaurant brands and served as the former Accounting and Finance Manager of PNM Resources. He achieved these roles after graduating from Anderson University and carrying out multiple years of public accounting experience.

Rick Van Warner

Rick Van Warner

Rick Van Warner serves as FTR Hospitality’s Chief People & Marketing Officer. Before joining FTR as a partner, Rick was CEO and a long-term board member at Tijuana Flats Tex-Mex. Throughout 35 years in the national restaurant industry, he also served as President of multi-unit restaurant consultancy The Parquet Group, a senior executive at Darden Restaurants, Editor-in-Chief/Associate Publisher of Nation’s Restaurant News, and a member of several industry boards, including the Florida Restaurant & Lodging Association. He currently is a Board Member of Tibby’s New Orleans Kitchen and The Opportunity Jobs Academy and is a Senior Leader of Project Opioid.

Lyndsay Cherok

Lyndsay Cherok

Lyndsay Cherok is our Manager of Training & Client Onboarding and has also overseen several clients as an FTR Controller. Before joining our team, Lyndsay was an Accountant for BE-1 Concepts, a multi-brand restaurant operator.  She also served as a Manager of Customer Care & Data Processing at the Clayton Gray Home, a Manager for Anthropologie, and an employee of DACCO Inc.

Suzanne Smith

Suzanne Smith

Suzanne Smith is our Chaos Commander and oversees Accounting Software Implementations and Complex Client Accounting Engagements. Before this role, Suzanne spent nearly three years at FTR as a Staff and Senior Accountant. Previously, she was a University of South Florida tutor in finance, economics, accounting, and business and graduated from USF with a Masters in Forensic Accounting and BS in Accounting.

Bryce Woodyard

Our President and COO, Bryce Woodyard, is a co-founder of FTR Hospitality and leads our Accounting and Finance Division. Before helping found FTR, Bryce spent several years handling accounting functions for various restaurant brands and served as the former Accounting and Finance Manager of PNM Resources. He achieved these roles after graduating from Anderson University and carrying out multiple years of public accounting experience.

Rick Van Warner

Rick Van Warner serves as FTR Hospitality’s Chief People & Marketing Officer. Before joining FTR as a partner, Rick was CEO and a long-term board member at Tijuana Flats Tex-Mex. Throughout 35 years in the national restaurant industry, he also served as President of multi-unit restaurant consultancy The Parquet Group, a senior executive at Darden Restaurants, Editor-in-Chief/Associate Publisher of Nation’s Restaurant News, and a member of several industry boards, including the Florida Restaurant & Lodging Association. He currently is a Board Member of Tibby’s New Orleans Kitchen and The Opportunity Jobs Academy and is a Senior Leader of Project Opioid.

Lyndsay Cherok

Lyndsay Cherok is our Manager of Training & Client Onboarding and has also overseen several clients as an FTR Controller. Before joining our team, Lyndsay was an Accountant for BE-1 Concepts, a multi-brand restaurant operator.  She also served as a Manager of Customer Care & Data Processing at the Clayton Gray Home, a Manager for Anthropologie, and an employee of DACCO Inc.

Suzanne Smith

Suzanne Smith is our Chaos Commander and oversees Accounting Software Implementations and Complex Client Accounting Engagements. Before this role, Suzanne spent nearly three years at FTR as a Staff and Senior Accountant. Previously, she was a University of South Florida tutor in finance, economics, accounting, and business and graduated from USF with a Masters in Forensic Accounting and BS in Accounting.