For The Restaurant

We created FTR to help restaurant owners navigate the many challenges they face, from rapid changes in technology and customer preferences to rising labor and food costs. We’re fully dedicated to the multi-unit restaurant industry, where many of us have enjoyed spending our entire careers. As industry veterans, we understand the pain points restaurant owners face and have a proven track record of solving them.

Serving Multi-Unit Operators
Across the Nation

We serve multi-unit restaurant groups across the U.S., from California to New York, Texas to Florida, and many places in between. Our main office is located in downtown St. Petersburg, FL, and we maintain remote offices in Dallas and Phoenix. We deliver accurate, timely, and cost-effective support based on the latest industry best practices.

Rethinking the Restaurant Support
Center in a Changing World

Advances in technology combined with remote work realities have caused most restaurants to rethink their business models. Some have eliminated their support centers, opting to outsource their accounting and IT functions to FTR. With deep industry expertise and insight, we have helped clients keep up with shifting realities to earn significant EBITDA savings and greater efficiencies. Even as the world changes, our passion doesn’t: helping restaurateurs realize their goal of growing exciting, profitable concepts.

Leadership

Bryce Woodyard

Bryce Woodyard

Our President and COO, Bryce Woodyard, is a co-founder of FTR Hospitality and leads our Accounting and Finance Division. Before helping found FTR, Bryce spent several years handling accounting functions for various restaurant brands and served as the former Accounting and Finance Manager of PNM Resources. He achieved these roles after graduating from Anderson University and carrying out multiple years of public accounting experience.

Brian Onorio

Brian Onorio

FTR Hospitality’s Chief Executive Office, Brian Onorio, is a successful entrepreneur with a history of growing teams and solving complex problems. Brian started his first company, Walk West, at the age of 24 out of a spare bedroom. What began as a freelance gig designing and developing websites turned into an integrated marketing and advertising agency. Brian led the company for over a decade as the chief executive officer and consistently increased revenue every year landing the company on the INC 5000 list of fastest growing companies three years in a row (2016-2018). The company also earned accolades as the fastest growing agency in North Carolina for each of those years.

Taking the skills and experience he earned while building Walk West, he started his second company, Proposa, a software-as-a-service platform that helps sales professionals build beautiful proposals while delivering real-time analytics and behavioral reports on how prospects utilize sales content. Brian has since sold that company.

Brian’s deep technical experience coupled with his proven track record of growing and scaling teams has earned him accolades along the way. Brian earned recognition as a “40 Under 40” award recipient presented by the Triangle Business Journal and was inducted as a 2021 member of the NC State University Hall of Fame. Along with his team, Brian has earned countless industry awards including Platinum AVA and Marcom Awards. He has served in leadership roles on several non-profit boards including the Greater Raleigh Merchants Association (Shop Local Raleigh) and the John T. Caldwell Fellows Alumni Society.

Brian received a degree in Computer Science from the North Carolina State University College of Engineering and a minor in Economics from the Poole College of Management. He currently lives in Raleigh, North Carolina with his wife Laurie, CEO of The Advocacy Shop, and three children, Ethan, Oliver, and Mirabelle, as well as one family dog, Beauregard, a black lab mix.

Lyndsay Cherok

Lyndsay Cherok

Lyndsay Cherok is our Manager of Training & Client Onboarding and has also overseen several clients as an FTR Controller. Before joining our team, Lyndsay was an Accountant for BE-1 Concepts, a multi-brand restaurant operator.  She also served as a Manager of Customer Care & Data Processing at the Clayton Gray Home, a Manager for Anthropologie, and an employee of DACCO Inc.

Suzanne Smith

Suzanne Smith

Suzanne Smith is our Chaos Commander and oversees Accounting Software Implementations and Complex Client Accounting Engagements. Before this role, Suzanne spent nearly three years at FTR as a Staff and Senior Accountant. Previously, she was a University of South Florida tutor in finance, economics, accounting, and business and graduated from USF with a Masters in Forensic Accounting and BS in Accounting.

Bryce Woodyard

Our President and COO, Bryce Woodyard, is a co-founder of FTR Hospitality and leads our Accounting and Finance Division. Before helping found FTR, Bryce spent several years handling accounting functions for various restaurant brands and served as the former Accounting and Finance Manager of PNM Resources. He achieved these roles after graduating from Anderson University and carrying out multiple years of public accounting experience.

Brian Onorio

FTR Hospitality’s Chief Executive Office, Brian Onorio, is a successful entrepreneur with a history of growing teams and solving complex problems. Brian started his first company, Walk West, at the age of 24 out of a spare bedroom. What began as a freelance gig designing and developing websites turned into an integrated marketing and advertising agency. Brian led the company for over a decade as the chief executive officer and consistently increased revenue every year landing the company on the INC 5000 list of fastest growing companies three years in a row (2016-2018). The company also earned accolades as the fastest growing agency in North Carolina for each of those years.

Taking the skills and experience he earned while building Walk West, he started his second company, Proposa, a software-as-a-service platform that helps sales professionals build beautiful proposals while delivering real-time analytics and behavioral reports on how prospects utilize sales content. Brian has since sold that company.

Brian’s deep technical experience coupled with his proven track record of growing and scaling teams has earned him accolades along the way. Brian earned recognition as a “40 Under 40” award recipient presented by the Triangle Business Journal and was inducted as a 2021 member of the NC State University Hall of Fame. Along with his team, Brian has earned countless industry awards including Platinum AVA and Marcom Awards. He has served in leadership roles on several non-profit boards including the Greater Raleigh Merchants Association (Shop Local Raleigh) and the John T. Caldwell Fellows Alumni Society.

Brian received a degree in Computer Science from the North Carolina State University College of Engineering and a minor in Economics from the Poole College of Management. He currently lives in Raleigh, North Carolina with his wife Laurie, CEO of The Advocacy Shop, and three children, Ethan, Oliver, and Mirabelle, as well as one family dog, Beauregard, a black lab mix.

Lyndsay Cherok

Lyndsay Cherok is our Manager of Training & Client Onboarding and has also overseen several clients as an FTR Controller. Before joining our team, Lyndsay was an Accountant for BE-1 Concepts, a multi-brand restaurant operator.  She also served as a Manager of Customer Care & Data Processing at the Clayton Gray Home, a Manager for Anthropologie, and an employee of DACCO Inc.

Suzanne Smith

Suzanne Smith is our Chaos Commander and oversees Accounting Software Implementations and Complex Client Accounting Engagements. Before this role, Suzanne spent nearly three years at FTR as a Staff and Senior Accountant. Previously, she was a University of South Florida tutor in finance, economics, accounting, and business and graduated from USF with a Masters in Forensic Accounting and BS in Accounting.